Beer bikes
Madrid, 2013. I launched the city's first beer bike after selling my car to fund it. The category did not exist locally, so press, search and bachelor-party demand had to be built at the same time.
About
This isn't an about page. It's a filter.
No recycled SEO retainers.
No AI hype consulting.
No bloated agency layers.
AI visibility is too early to hire by credentials alone.
Sacha Lefebvre.
Founder of Are You Visible. Based in Austin.
Built and exited five businesses before this. Operate across English, French, and Spanish markets.
I help businesses appear inside AI answers before the channel becomes crowded.
I've operated in "no playbook exists" markets for over a decade.
In 2013, I launched the first beer bike in my city after selling my car for $1,000 to fund it.
It became one of the top bachelor party activities in the market.
Then came electric tuk-tuks. No regulation, no precedent, no category awareness.
We built it into a Top 10 TripAdvisor activity.
Later, axe throwing.
We grew it to 3,600+ Google reviews with a 4.9★ average and exited the business in 2023.
Previous ventures
Third-party proof from the old categories.
Before Are You Visible, the work was still visibility: get a new category understood, searched for, trusted, reviewed and recommended. These are not Are You Visible press mentions. They are receipts from the businesses I built before it.
Tuk-tuks and city tours
Electric tuk-tuk tours in Madrid before the format had clear category awareness. We had to make the service legible to tourists, journalists, platforms and regulators while building demand.
Urban Safari
Axe throwing, tuk-tuks, pedicabs and guided urban experiences under one Madrid brand. We grew through SEO, paid ads, reviews and third-party mentions, reached 3,600+ Google reviews at 4.9 stars, and exited in 2023.
Brands that get recommended first inside AI systems will compound trust before competitors even realize discovery changed.
We understood visibility before others did.
Beer bikes in 2013. Tuk-tuks before the category existed. AI visibility now.
SEO. Ads. Third-party citations. Content. Marketplace positioning. Recommendation loops.
None of those businesses grew because we outspent bigger competitors.
I run visibility work directly. No agency layers.
Audit, monitoring, fixes, proof and paid visibility stay close to the operator.
Different surface. Same playbook.
AI recommendation systems influence the decision before the click even happens.
By the time a user clicks, the shortlist is often already decided.
Structured data, freshness, reviews, and third-party citations improve AI visibility.
Ads amplify the visibility once the foundation exists.
Trust compounds before paid distribution does.
Brands that establish visibility early will have a structural advantage once AI ad inventory matures.