About
This isn't an about page. It's a filter.
No recycled SEO retainers.
No AI hype consulting.
No bloated agency layers.
ChatGPT Ads is too early to hire by credentials alone.
Sacha Lefebvre.
Founder of Are You Visible. Based in Austin.
Built and exited five businesses before this. Operate across English, French, and Spanish markets.
I get businesses named inside AI answers before the channel becomes crowded.
I've operated in "no playbook exists" markets for over a decade.
In 2013, I launched the first beer bike in my city after selling my car for $1,000 to fund it.
It became one of the top bachelor party activities in the market.
Then came electric tuk-tuks. No regulation, no precedent, no category awareness.
We built it into a Top 10 TripAdvisor activity.
Later, axe throwing.
We grew it to 3,600+ Google reviews with a 4.9★ average and exited the business in 2023.
Brands that get recommended first inside AI systems will compound trust before competitors even realize discovery changed.
We understood visibility before others did.
Beer bikes in 2013. Tuk-tuks before the category existed. ChatGPT Ads now.
SEO. Ads. Third-party citations. Content. Marketplace positioning. Recommendation loops.
None of those businesses grew because we outspent bigger competitors.
I run ChatGPT Ads for Shopify brands. Directly. No agency layers.
Every acquisition system was built and operated directly by me.
Different surface. Same playbook.
AI recommendation systems influence the decision before the click even happens.
By the time a user clicks, the shortlist is often already decided.
Structured data, freshness, reviews, and third-party citations increase recommendation probability.
Ads amplify the visibility once the foundation exists.
Trust compounds before paid distribution does.
Brands that establish visibility early will have a structural advantage once AI ad inventory matures.