AI visibility audit
Blue Skye Financial
Blue Skye Financial: read easily, hard to verify
Measured on 10 September 2026. 47 live pages crawled, plus a direct request as each AI crawler, and one category question put to ChatGPT, Gemini and Perplexity in temporary chats.
What this comes down to
The website is readable by every assistant that matters. The three things those same assistants tell a buyer to verify, how the firm is paid, whether it is registered, and whether it acts as a fiduciary, are not on it. The page that promises to answer the licence question answers it in placeholder Latin.
Read
Can an AI read this website?
This is the foundation. Before an assistant can say anything about a business, it has to be able to fetch the pages and find real text in them. None of this is about being liked or ranked: it is about whether the door opens and whether there is anything readable behind it.
- Fails, priority A. 6 pages have nothing linking to them 6 of 47 live pages have no internal link pointing at them: /testimonial/becky-brown, /faq-items, /elite-advisors, /tax-and-estate, and two more. Reachable if you know the address, invisible to anything that finds pages by following links.
What this means
A page nothing links to can only be reached by knowing its address. Anything that finds pages by following links never arrives, so the work that went into it does nothing.
- Fails, priority A. Two pages carry the same title "Home - Blue Skye Financial" is the title of two different pages.
What this means
Two pages with the same title look like the same page. Anything choosing between them has nothing to choose on, and usually shows neither.
- Fails, priority A. 8 pages have no description at all 8 of 47 have none: /faq-items/, /projects/, /category/financing/, /tag/analysis/, /tag/invest/, /tag/stocks/ and two more. That sentence is what gets quoted about the page.
What this means
The description is often the sentence quoted about a page. Without one, whatever is quoting takes the first text it finds, which is frequently a menu.
- Fails, priority A. Analytics counts every visit twice Google Analytics 4 loads twice on every page, so every visit and every booking is counted twice. The numbers the firm steers by are inflated and nothing on the page shows it.
What this means
A tracking tag loaded twice counts every visit and every booking twice. The numbers used to make decisions are inflated, and nothing on the page shows it.
- Fails, priority B. Only 27 of the 75 addresses in the sitemap are pages sitemap.xml is an index of 11 files declaring 75 addresses between them. 27 are pages. The other 48 are 10 FAQ entries, 9 posts, 5 portfolio items, 3 testimonials and 21 category, tag and author archives, which are lists of links with no content of their own. An assistant reading the sitemap to learn what this firm does meets filing cabinets.
What this means
A sitemap is the list of pages a site tells machines it has. Without it, pages are only found by following links from other pages, so anything unlinked is invisible.
- Fails, priority B. 19 pages have more than one main heading 19 of 47 pages do not have exactly one.
What this means
The main heading is a page's own statement of what it is. None leaves it unstated; several leave it ambiguous.
- Fails, priority C. There is no llms.txt Requested directly and it returns 404. Not a standard and nobody should promise results from it, but it is one file and it is the only place a business gets to state what it is in its own words.
What this means
A short plain-English file describing the business for AI assistants. It is not a standard and nobody should promise results from it, but it costs one file and it is the one place a business states itself in its own words.
7 checks pass
- Passes. robots.txt is there and it reads correctly Fetched and parsed, not just found: 195 bytes of real directives, one rule set that applies to every crawler, nothing disallowed, and it points at the sitemap. A file that returns the site's error page instead would pass a does-it-exist check and fail this one.
- Passes. Those crawlers actually get in Asked for the homepage as each of the five in turn, every one received 200. This is a separate check from the file above: a rule at the CDN can block a crawler the file allows.
- Passes. The text is in the HTML, before JavaScript Homepage: 1,143 words in the served HTML against 803 in the rendered page. Meet Our Team: 1,540 against 1,287. What a fetch returns is what a reader sees.
- Passes. Every live page has a title 47 of 47.
- Passes. Every page declares which address is the real one A self-referencing canonical on all 47.
- Passes. Structured data is present and parses Organization, WebSite and Breadcrumb markup site-wide, Person markup on ten pages. Every block parses.
- Passes. Made-up addresses return a real error A URL that does not exist returns 404, so nothing can feed a crawler pages that were never written.
Trust
Can a buyer check what this site says?
A site can be perfectly readable and still not be believed. This step compares what the site claims against what a stranger can verify: the same details in the same words everywhere the business appears, and a source behind every number. To decide what belongs here, I asked ChatGPT, Gemini and Perplexity what makes a provider in this category worth recommending, without naming this firm.
- Fails, priority A+. The site never says how the firm is paid No fee, rate, retainer or pricing model appears anywhere on the 47 pages. All three assistants named it: ChatGPT said to ask exactly how they get paid and then who else can pay them, Gemini listed transparent fees, and Perplexity asked for fee-only, fee-based or commission-based plus the total expected all-in cost.
What this means
Every assistant asked named this first. A buyer cannot judge advice without knowing who pays for it, and a site that does not say invites them to ask elsewhere.
- Fails, priority A+. No registration or regulator is named anywhere The site names a designation, not a regulator. Certified Financial Fiduciary is issued by a private association; ChatGPT sent readers to the SEC and state adviser disclosure database and to FINRA BrokerCheck, and neither is mentioned anywhere on the 47 pages. The site does have a page for this question, /faq-items/are-you-a-licensed-to-work-as-a-financial-advisor/, and its entire answer is placeholder Latin left in by the theme.
What this means
For a regulated business, whether it is registered and with whom is the first thing an assistant tells a buyer to verify. A site that stays silent sends them to a government database instead of to a contact form.
- Fails, priority A+. The homepage claims 3,400 reviews and none can be opened The homepage states "Rating 4.8 / 5.0 (3400 total reviews)" and nothing on the site links to a review platform. The firm's Google Business Profile is rated 5.0 from 13 reviews, is flagged as women-owned, and no page mentions it. Thirteen reviews a stranger can open are worth more than 3,400 nobody can, and this is a regulated business.
What this means
A rating on your own website is a claim, not evidence. What makes it evidence is a link to the place the reviews live, where a stranger can count them.
- Fails, priority A. No page says whether the firm acts as a fiduciary The credential contains the word fiduciary. No page states it as a sentence a buyer can read. Gemini opened with fiduciary commitment, ChatGPT drew the line between advisers who owe a fiduciary duty and brokers who do not, and Perplexity asked whether conflicts are disclosed plainly.
What this means
A credential can contain a word without the site ever making the promise in a sentence a buyer can read and quote.
- Fails, priority A. Placeholder pages from the theme are live, and one of them answers the licence question The sitemap declares 10 FAQ pages and 5 portfolio pages from the original theme install. /faq-items/are-you-a-licensed-to-work-as-a-financial-advisor/ and /faq-items/what-are-your-offerings-for-retirement-planning/ both answer with the same Latin filler: "At sunt asperiores eos cumque officiis a quae placeat aut laborum consequatur." /projects/dividend-ai-fund/ and /projects/stock-market-analysis/ return a page with no content at all. All are public and in the sitemap.
What this means
A page that exists is a page an assistant can read and quote. These are not harmless leftovers: the site is publicly answering the one question a buyer must ask a financial adviser, and the answer is filler text nobody removed.
- Not checked. Whether the designation is listed in the issuer's own directory not checked A directory entry for this credential ID is indexed by Google on nationalcffassociation.org, but the directory pages returned 404 on every path tried today, so nothing here confirms it first hand.
- Not checked. Whether the profiles match the site, field by field not checked The site links LinkedIn and Facebook, and a Google Business Profile exists unlinked. Comparing name, address, phone, hours and services across all three, field by field, needs those profiles supplied or opened in the browser, and it was not done on this run.
What this means
Where a name, address, phone or list of services differs between a website and its profiles, the difference is what gets noticed, and it makes every other claim look less certain.
2 checks pass
- Passes. The founder is named, and her designation is stated Rebecca Irey is named on the site with her Certified Financial Fiduciary designation and credential ID CF2-2201290. A named person with a checkable identifier is more than most sites this size offer. It covers her alone: no other person on the site was checked.
- Passes. A buyer can book a time without asking first 17 pages carry their own scheduling widget, each pointed at a specific meeting type. Most firms this size have one generic contact form.
Recommend
Would an assistant recommend this firm?
Read and Trust are facts about one website on one day, and anyone with a browser can check every line above. Whether an assistant actually recommends a firm is a different kind of question: one answer proves nothing, because it can change tomorrow. Answering it properly means asking the questions your buyers ask, week after week, watching which firms get named, and telling a real shift from noise. That is the paid work, it is not part of this report, and this report is complete without it.
How this was measured
The website was crawled on 10 September 2026: 47 live pages found and analysed, plus a direct request for the homepage as GPTBot, OAI-SearchBot, PerplexityBot, ClaudeBot and Googlebot in turn. Two pages were also loaded in a real browser to compare the text in the served HTML against the text in the rendered page.
The category question was put to ChatGPT, Gemini and Perplexity on 10 September 2026, each in a temporary chat, and it named the category and the city only. The firm was never mentioned to any of them.
Nothing needed an account, and nothing was measured that a visitor cannot see.
Nothing here was measured that is not publicly visible, and no account access was used. The site read for this report was https://blueskyefinancial.com, observed on September 10, 2026.
Blue Skye Financial: if you would rather this came down, email support@areyouvisible.co and it is removed the same day, no questions asked.