Are You Visible
ChatGPT Ads: Measurement Stack · Last verified: SEP 2026

Chapter 35 - The Ads Manager Dashboard

Sacha Lefebvre, founder of Are You Visible
Sacha Lefebvre Founder, Are You Visible · LinkedIn

OpenAI Ads Manager Beta is OpenAI’s self-service web portal at ads.openai.com for creating, launching, monitoring, and managing ChatGPT ad campaigns (OpenAI Ads Manager overview, 2026). It supports core campaign creation, billing, access management, reporting, conversion measurement, and CPC bidding workflows, alongside OpenAI’s Advertiser API and partner-assisted buying options (OpenAI Ads Manager overview, 2026).

What you do here

  • Create campaigns, ad groups, and ads.
  • Provision a Pixel ID for measurement.
  • Generate Conversions API keys.
  • Issue Advertiser API keys (Settings → API keys).
  • View insights and performance reporting.
  • Manage billing.
  • Manage user permissions and account access.

Self-serve access

OpenAI began rolling out self-serve Ads Manager Beta to eligible advertisers on May 5, 2026. Availability and eligibility may continue to change as the beta expands. Access runs through the Ads Manager portal at ads.openai.com, not through ChatGPT Work (OpenAI announcement, 2026).

The May 5 launch also added new technology partners. Adobe, Criteo, Pacvue, Kargo, and StackAdapt support advertisers running ChatGPT Ads through existing ad-tech stacks rather than directly (OpenAI announcement, 2026).

Where Ads Manager ends and the API begins

Ads Manager is the interactive surface. The Advertiser API (chapters 41-47) is the programmatic surface. They support many of the same campaign workflows, but Ads Manager is the self-service portal and some capabilities remain limited (OpenAI Ads Manager overview, 2026). Advertisers can use Ads Manager for setup, billing, access management, campaign configuration, and reporting; the API can support automation, reporting pipelines, integrations, and bulk campaign operations where access is enabled.

Some workflows may still require Ads Manager depending on account access and feature support:

  • Provisioning. Pixel IDs, Conversions API keys, and Advertiser API keys can be issued in Settings tabs of the dashboard, while approved API partners may have API access for some conversion resources (OpenAI Conversions API documentation, 2026).
  • Billing, invoicing, payment methods, and account status are managed in Ads Manager.

OpenAI also supports buying and management through agency and technology partners and its Ads Solutions team (OpenAI announcement, 2026).

Sources

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